Supplier quality, high profile recalls, rapid changes in demand, and out-dated or inflexible distribution channels strain manufacturers.  The risk-reward balance governing management's strategy has been lacking, not allowing for these producers to take advantage of market conditions, improve forecasting or mine new opportunities.  The primary risk drivers impacting manufacturing are listed below:

	Strategic		Culture		Asset
	Market		Stakeholder		Reporting
	Market Structure		Legal		System
	Process		Liquidity

Optimizing the Risk-Reward balance within the soul of a corporation's decision making will enable the industry to:

	Overhaul retailing and channel strategy to take advantage of demand technology
	Utilize technology to improve quality, monitoring, and stewardship of the supply base
	Find new synergies within the stakeholder chain to enhance value creation

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