Continued restructuring and consolidation within the aviation industry provides a difficult but opportunity rich landscape. The risk-reward balance governing management's strategy can support the competing concerns of labor, consumers, the environment, and the bottom-line.  The primary risk drivers impacting the industry are listed below:

	Strategic		Culture		Asset
	Market		Stakeholder		Reporting
	Market Structure		Legal		System
	Process		Liquidity

Optimizing the Risk-Reward balance within the soul of a corporation's decision making will enable the industry to:

	Adopt new technologies that enhance revenue seat miles
	Adapt to the modernization of the Air Traffic Control System
	Implement restructuring amongst diverse stakeholders and aging assets
	Develop new synergies to become the low cost - high service leader amidst high security and green charges

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