Now is the time for the domestic automotive industry to reinvent itself and reassert its dominance upon the world stage. The risk-reward balance governing management's strategy has been lacking, not allowing the domestic producers to take advantage of market conditions or sufficiently weather harrowing financial climates.  The primary risk drivers impacting automobile production are listed below:

	Strategic		Culture		Asset
	Market		Stakeholder		Reporting
	Market Structure		Legal		System
	Process		Liquidity

Optimizing the Risk-Reward balance within the soul of a corporation's decision making will enable the industry to:

	Launch advanced dealer networks to optimize supply, demand, and cost structures
	Use technology to gain a new closeness with the consumer
	Find new synergies within the stakeholder chain to enhance value creation

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